THOUGHT: There Goes The Cable TV
There was a time when people started switching to cable television from free TV to avoid commercial ads. At present day, almost 80% of the household have already switched to cable TV, thus sparked competition from cable providers. This resulted to competitive subscription pricing that triggered more advertising minutes on regular cable programming (to cover operating cost). We're now living at the crossroads all over again. Another shift is taking form. Believe it or not, Apple Computer is at the forefront of this upcoming shift.
The iTMS (iTunes Music Store) platform is the best there is right now in distributing any media content in mind (may it music, TV shows, or full-length movie). From download-to-own music to multi-pass monthly download options for various TV shows, it will surely start the transition from cable subscription to online media purchases. With this model, you're no longer obliged to pay for contents that you don't want. It brings more control and consumer freedom. This as well becomes the realization of an age old dream to integrate the computer with the rest of the living room appliances. Or should it be the case of the computer replacing the TV, the Hi-Fi and soon even the microwave oven?
W
21.3.06 04:57
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