THOUGHT: Bootcamping 'til Leopard
Today, Apple introduced the public beta of Boot Camp. What does this move implies towards Apple's future? It looks very very rosy - not that I like to install Windows on my Mac.
iPod was only the beginning - the introduction for the Book 2 in Apple's saga. The success of iPod doesn't really mean that iPod owners would like to own a Mac right away. Apple learned their lesson from the past on how Microsoft grabbed market share away from them. This will be done thesame as well to Microsoft through karma (remember that Steve Jobs fully believes in it). Basically, Microsoft didn't focus themselves on the hardware, instead made their presence on every PCs that were being sold. They copy every single thing that Apple makes with their OS (and Apple couldn't do anything on that). Would Apple compete with Microsoft head on? The answer is No. Steve Jobs is not stupid to waste Apple's resources in competing head-on with the world's biggest software developer. Instead, Apple makes Microsoft its biggest ally and concentrate on what they do best - designing the experience. Don't get me wrong, Apple is not shifting to Windows (its not even included on the next iteration of OS X). They're just providing an alt / option to Windows users, thus making the decision to switch faster than waiting for a blue moon.
This move of Apple will have its casualities. Not Microsoft, but the licensee of Windows in the likes of HP, Dell, Toshiba, etc. You would now understand why Apple wouldn't want to license OS X. If Apple licensed out OS X, the Mac platform would grow a bit but will never be near that of Windows. Aside from that, Apple would not be able to control the insanely great Mac experience if its installed on different hardware designs. If Apple would keep OS X to themselves and offer Boot Camp, this would make it easier for the Windows users to switch. There's no hardware manufacturer can do both Windows and Mac aside from Apple. Apple makes their hardware sleek and sexy as well as the OS. The only contender for the the Windows camp (that makes good hardware) is Sony, but they only have a small overall marketshare. This argument alone would let Apple's shareholders very very happy. And guess what's gonna happen next (when Apple finally reclaims its position as the biggest computer vendor in the industry)?
What are your thoughts?
W
8.9.06 02:27
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