Wind Chime
NEWS: Astraware Revolution
THE MIDLANDS/YORKSHIRE, ENGLAND - July 29th 2005 - Astraware and Revolution Software are excited to announce a new partnership which will see Revolution's classic games brought to PDAs.
Both Revolution and Astraware are active members of Game Republic, an alliance formed to bring together companies within the games industry, so when Revolution first began development for the PDA games market, they sought the expertise of Astraware, the leader in this field.
The first title being developed for handhelds is Broken Sword: The Shadow of the Templars; the first in the worldwide multi-million selling adventure game series originally released for PC and PlayStation(R) in 1996. The story opens in Paris with an explosion in a cafe, and unfolds as American tourist George Stobbart and photo-journalist Nico Collard set about investigating the explosion and are drawn into a globe-trotting adventure involving conspiracies, cults and murder, all revolving around the Knights Templar. The handheld version is due out in the coming months.
"Broken Sword is ideal for the PDA," commented Charles Cecil, managing director, Revolution Software. "The game retains its unique ability to captivate and enthrall and its loyal fan base still active today is a testament to its enduring power. Our agreement with Astraware will allow the game to reach an even broader audience. With their skills in handheld development, they are a perfect partner for this product."
"We are excited and proud to be working with Revolution Software to publish their highly-acclaimed titles to handheld devices," said Howard Tomlinson, CEO of Astraware. "Their Broken Sword games fill a gap which has long been open - for titles with great stories and fantastic presentation. We believe that Revolution's games will appeal to handheld users around the world, just as their PC games have done."
More details regarding the handheld version of Broken Sword: Shadow of the Templars will be revealed soon.
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NEWS: The Day When palmOne Becomes Palm Again
This would be some kind of shock to others (whether pleasant or not), but for me its back to business as usual.
SUNNYVALE, Calif.--(BUSINESS WIRE)--July 14, 2005--- Today marks the date palmOne, Inc. becomes Palm, Inc. The company today begins trading under the symbol PALM, formerly traded under the Nasdaq ticker symbol PLMO. Accompanying the name change is the release of a new company logo, which will begin appearing on products this fall.
Today's news follows an announcement on May 24 that the company had acquired unencumbered rights to the Palm(R) brand by buying out the share of the brand formerly controlled by PalmSource, Inc. (http://www.palmone.com/us/company/pr/news_feed_story.epl?reqid=712951).
"I'm confident we'll build our momentum even faster now that we can use the same term consumers and business people have always used for our products -- PALM," said Ed Colligan, Palm president and chief executive officer. "And while a lot has changed -- our name, ticker, logo and headquarters -- our vision remains the same. We believe the future of personal computing is 'mobile computing,' and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry."
The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy. The logo was created by Turner Duckworth, a leader in brand identity design that counts among its customers Amazon.com and Coca-Cola. Turner Duckworth has created Palm and palmOne(TM) brand identities since the original blue medallion logo, including Zire(TM), Tungsten(TM) and LifeDrive(TM).
"Our new logo takes advantage of the high brand awareness we've built over time through award-winning and commercially successful handheld computers and smartphones," said Page Murray, Palm vice president of marketing. "It balances the past with the future, and signals to customers that they can expect to see a lot more of the name 'Palm' going forward in exciting mobile-computing products."
Russell Research found strong aided and unaided awareness for the Palm brand within Palm's key target market. In a study conducted among business professionals, the Palm brand was readily volunteered by 27 percent of respondents when asked to name a company that makes PDAs or handheld computers. Russell also found that 55 percent of these respondents were aware of Palm -- on either a voluntary or prompted basis.
"Palm's brand awareness is surprisingly high and a very valuable corporate asset," said John De Biasio, a partner at Russell. "Palm maintains the highest awareness level of any company in the category. And the potential is very good for the company to build on its brand awareness given the many positive attributes customers link to it today."
palmOne, Inc. was created in October 2003 when the earlier Palm, Inc. spun off PalmSource and acquired Handspring, Inc. At that time, the decision was made to share the Palm brand between palmOne and PalmSource. Over time, customers have come to identify the name Palm more with physical products than with the operating system that powers it.
The company has three product lines: handheld computers sold today under the Zire and Tungsten subbrands, smartphones sold under the Treo(TM) subbrand, and a new category of mobile-computing products called mobile managers. LifeDrive mobile manager was the first in this new line, announced May 18 (http://www.palmone.com/us/company/pr/news_feed_story.epl?reqid=711174 ).
Palm has long maintained that the future of personal computing is mobile computing, and its intent is to be the most significant company in mobile computing by delivering to consumers and businesses alike products that significantly enhance personal and work time and activities.
New Headquarters
Palm, Inc. is now located in Sunnyvale, Calif., at 950 W. Maude Ave., at the corner of Mary Ave. Two four-story structures provide 288,000 square feet of office space, which was required to accommodate the growing company. Palm has been hiring in the areas of engineering and wireless carrier relations.
W
P.S. More comments about the shocking logo, impact and the Palm directions later.
Photo logo courtesy of Palm Addict.
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SITE: Live 8
Last July 2, I've opened up the television set and do a channel surf. Through endless channel switching, I've ended up watching a live concert (from ABC 5) happening simultaneously through 8 different parts of the world (that changed my outlook about life). These are groups of artists who are trying to change the fate of Africa and might be able to end poverty there once and for all. With this, I'm encouraging everyone to signup their names to show support for the global revolution to end poverty once and for all.
"On July 6th, we finally have the opportunity to stop that shameful statistic.
8 world leaders, gathered in Scotland for the G8 summit, will be presented with a workable plan to double aid, drop the debt and make the trade laws fair. If these 8 men agree, then we will become the generation that made poverty history."
For all Palm users (most especially Treo users), there's also a blog coverage for this revolution and its accessible here.
Let's all come together, and just maybe we could make a difference.
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NEWS: Astraware celebrates July 4th with Fireworks! and Rocket Mania
THE MIDLANDS, ENGLAND - June 29th, 2005 - Join the American celebrations for July 4th with Fireworks! - Independence Day Edition FREE and Rocket Mania for only $4.95.
This coming weekend America will celebrate Independence Day. To help celebrate this national holiday, Astraware have created a special version of their FREE Fireworks! screensaver which shows sequences of fireworks flying and exploding into the air. Fireworks! - Independence Day Edition features a selection of patriotic backgrounds including the Statue of Liberty and the Stars and Stripes, and the application even plays the Star Spangled Banner, so your PDA can make you stand to attention!
If you're not celebrating the July 4th holiday but still enjoy fireworks, we have a great discount on Rocket Mania. Twist and turn the fuses to link a burning match to one or more rockets, then watch the sparks fly! Upgrade your rockets for bigger bangs by collecting coins along the way. But watch out - set off your fireworks by dawn or the show is over! How many can you launch at one time? For one week only Rocket Mania is available for just $4.95.
Both Rocket Mania and Fireworks! - Independence Day Edition are available for Palm OS(R) and Windows Mobile(TM) for Pocket PC devices. Both titles are available from June 29th-July 5th from the Astraware website.
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EVENT: palmOne LifeDrive Launch
I've attended the launch of palmOne's new LifeDrive yesterday at Shangri-la EDSA Hotel. The stage set and presentation was amazing. Never before did palmOne struck us with such a feat. Also during the launch, I've got a chance to meet and chat with Miss Vivien Tan (the celebrity host for the show - International VJ and DJ). To fully understand what I'm talking about, click this instead.
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SITE: Astraware's Lifestyle Channel
Astraware is pleased to announce the launch of their new Lifestyle channel. From 18th April 2005 a selection of the best lifestyle applications for Palm OS(R), Windows Mobile(TM) for Pocket PC and Smartphone, and Symbian Series 60 and UIQ are available from the Astraware website for the first time.
"Our customers come to us for the best in games, and often ask us for additional software," commented Howard Tomlinson, CEO of Astraware. "Our Lifestyle channel extends our catalog with only the best quality titles, so Astraware customers can be confident that the software we carry all meets our extremely high standards."
Astraware Lifestyle features five categories; Reference, Security, Business, Productivity and Recreation, which bring together more than 20 applications selected by the Astraware team from customer requests. The programs are used on a daily basis by the Astraware team on their own devices so they really are tried and tested! The software includes travel tools, music players, blogging software, money managers and reference guides - a full range of software to really enhance your mobile device and your lifestyle.
The Astraware Lifestyle channel gathers together software from a range of great developers: Aerodrome Software, Chapura, Deluxeware, Electric Pocket, Ilium Software, LandWare, Llamagraphics, Red Mercury, SplashData and Ultrasoft. For more information, visit Astraware Lifestyle at: http://www.astraware.com/lifestyle.
About Astraware Limited
Founded in 1994, Astraware Limited develops, publishes and distributes games and lifestyle software for mobile devices. Some of the company's best known handheld titles include Bejeweled, Cubis, Zuma, Insaniquarium and Zap!2000/2016. Handango have presented awards to Astraware twice in recent years, with Game of The Year in 2003 for Bejeweled, and Palm OS(R) Developer of the Year in 2004. Mobile gaming enthusiasts have downloaded more than 30 million copies of Astraware's products, and the company has customers in over 100 countries.
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SITE NEWS: Zen Turns One
A year ago, I started a blog to share my thoughts and knowledge about Palm
and Mac computing. Please join me in celebrating this blog's first zen
birthday. Thank you for constantly visiting this site (to check on the
latest Palm or Mac related infos and thought provoking editorials). -.^
W
**Written and sent wirelessly using a palmOne Tungsten|C**
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